• Manchester City and OKX have expanded their partnership, with OKX becoming the official sleeve partner of Manchester City.
• The OKX brand will feature on both the men’s and women’s first team playing kits, as well as across further digital and physical club assets.
• This partnership is helping to introduce the brand to millions of football fans around the world through innovative Web 3.0 experiences like the OKX Collective.
OKX Named Official Sleeve Partner of Manchester City in Expansion of Partnership
Manchester City and OKX – one of the leading crypto exchanges by trading volume and a leading Web 3.0 technology company – today announced that they have expanded their partnership, with OKX now serving as Manchester City’s official sleeve partner in a new multi-year agreement.
OKX Brand To Feature On First Team Playing Kits
As part of the expanded deal, the OKX brand will be featured on both the men’s and women’s first team playing kits, as well as on the left sleeve of first team training kits. It will also appear across further digital and physical club assets related to Manchester City Football Club.
Introducing Brand To Millions Of Football Fans Around The World
The partnership between Manchester City and OKX began in March 2022, when it was first expanded to become the club’s official training kit partner for the 2022/23 season. This has helped introduce the brand to millions of football fans around the world through innovative Web 3.0 experiences like ‘The OKX Collective’, which allows fans to get up close and personal with Manchester City players such as Jack Grealish or Alex Greenwood.
Unveiling Of Sleeve At Exclusive Reveal at Etihad Stadium
The partnership expansion was unveiled at an exclusive reveal at Etihad Stadium featuring Ferran Soriano (CEO of CFG), Haider Rafique (Global CMO of OK) along with former Man City legend Gaël Clichy who took part in a media Q&A moderated by presenter Natalie Pike . The pair discussed how this arrangement helps reach ‘City’ fans around the world through this extended partnership while exploring how web 3 technology can play a role in fan engagement when it comes to designing engaging experiences for them.
Conclusion
This collaboration between Man city & Okx marks an exciting new chapter for both brands demonstrating their commitment towards innovation & providing engaging experiences for their respective fanbases worldwide.